Silvio Berlusconi, Berlusconi does not represent me, A Casa Berlusconi, Silvio Berlusconi Scandal Photos … These are just some of the pages on Facebook which boasts thousands of members. Last in chronological order “imaginary girlfriend Berlusconi” in a few days with over 60,000 members. Leaving aside for a moment the political / legal aspect I would like to emphasize how the community can amplify in good or in bad, media exposure of a subject and then a brand. The community is a bit like the tam tam with which the Indian tribes communicated remotely to announce the arrival of General Custer, the amp that once actived sounds image, claim and spot of a given phenomenon.If you want to extrapolate the political context we can see how a well-structured commercial message can really drive the net so sharp and focused, something not possible with conventional television communication.
Take the case of Steve Jobs and his health, has generated an undercurrent of derivation related to the Apple brand which has led to a focus on the mark on all social networks.
Perhaps for this reason that the polls did not damage the election rating against the President of the Council?